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Start with a great idea, add a little elbow grease (or outsource it), and voila! You've got a product that sells, right?
Well, not quite. While it's true that having a great product is essential to having a successful business, there are other factors that come into play when you're trying to get people to buy what you're selling.
In this blog post, we'll give you the start-up guide to creating a product that sells.
How to Create a Product That Sells
Introducing the Product
The first step to getting people to buy your product is actually letting them know that it exists! This might seem like a no-brainer, but you'd be surprised how many businesses forget to do this very important step.
There are several ways you can go about introducing your product to the marketplace. You can launch a marketing campaign (either online or offline), do some public relations, or even just tell all your friends and family about it.
No matter what method you choose, make sure you're putting your best foot forward. After all, you only get one chance to make a first impression.
The Problem the Product Solves
Once you've got people's attention, it's time to let them know what your product does and how it can benefit them. This is where you need to get a little bit more specific about what your product does.
Think about the problem that your product solves. Is it a new and innovative way to do something? Does it make life easier or more convenient? Is it more affordable than other similar products on the market?
Whatever the case may be, make sure you communicate this to your potential customers. They need to know why they should buy your product, and solving a problem is always a good reason.
The Solution the Product Offers
Once you've established the problem that your product solves, it's time to talk about the solution it offers. This is where you get to really sell your product and explain how it works.
Be sure to go into detail here. The more information you can give potential buyers, the better. They need to know exactly what they're getting when they purchase your product.
If you have any unique selling points, this is also the time to mention them. Is your product organic? Fair trade? Made in the USA? Let people know!
The Features and Benefits of the Product
Now that you've talked about the problem and solution your product offers, it's time to get into the nitty-gritty: the features and benefits of your product.
Start by listing out all the features of your product. Then, for each one, explain how it benefits the customer. This is where you really sell your product and make people want to buy it.
For example, let's say you're selling a new type of toothbrush. The features might be that it's battery-operated and has a timer. The benefits would be that it's easier to use and helps ensure that you're brushing your teeth for the recommended two minutes.
The Price of the Product
Once you 've talked about all the great features and benefits of your product, it's time to tell people how much it costs. This is always a tricky subject, but it's important to be upfront about pricing from the start.
Your price should be based on the value of your product. In other words, how much does it benefit the customer? How much would they be willing to pay for it?
Don't forget to factor in things like shipping and handling when you're coming up with your price. You don't want to lose money on each sale!
How to promote and Sell the Product
Now that you've created a product that solves a problem and offers a great solution, it's time to start promoting and selling it! Here are a few tips to get you started:
1. Use social media. Social media is a great way to reach a large audience with minimal effort. Be sure to post about your product on all your social media channels, and encourage your friends and followers to share your posts.
2. Create a website. If you don't have one already, now is the time to create a website for your business. This will give you a place to sell your product online and tell people more about what you're offering.
3. Do some marketing. In addition to social media, there are a number of other marketing strategies you can use to get the word out about your product. Try things like email marketing, Google AdWords, and even old-fashioned print ads.
4. Sell in person. If you have a brick-and-mortar store, be sure to promote your product there as well. You can also sell at trade shows, craft fairs, and other events.
5. Get creative. There are endless possibilities when it comes to promoting and selling your product. Get creative and come up with some out-of-the-box ideas to really make your product stand out.
Creating a product that sells is all about solving a problem and offering a great solution. Be sure to communicate the value of your product to potential customers, and don't forget to promote and sell it in a variety of ways. With a little effort, you can turn your product into a success!