Once you know how to express yourself, it will be easier for your readers (and potential customers) to understand who YOU are. Blogging is about building up an audience- not just selling them something! In this blog post, we’ll be sharing 5 blogging tips on writing engaging content that builds brand awareness.
1) Introduce Yourself in Your Blog Posts
Introducing yourself doesn’t necessarily mean introducing yourself at the start of every blog post. What it does mean is including a short bio which can be included at the top or bottom of every post you make.
You’ll find a lot of bloggers do this to showcase their brand and personality. Your intro should include a photo of you, alongside a short backstory of who you are. This lets your audience know exactly who is behind the content and who they are taking advice from.
This simple step can enhance audience engagement and help you build your personal brand. It also allows you to build up credibility and the know, like, trust factor.
2) Share Your Voice and Personality
If you really want to express yourself through your blogging, you’re going to need to use your own voice. This means letting go of any prejudices or fears you have regarding the type of voice you should use.
Adding your own voice and personality to the blog makes it much more credible. It’s also going to resonate more with your readers. Don’t forget that you’re trying to stand out from your competitors. Your personality is the one thing your competitors don’t have –so use it!
However, ensuring you’re writing in a voice that resonates with your readers is equally important. Your personality will only get you so far if the content you’re producing isn’t relevant to your audience.
3) Use Graphics and Stock Photos
People love visuals! Nobody wants to read through a mountain of text. The most successful business blogs are those which utilize the power of graphics and stock photos. It could be images, a video, or an infographic.
Visuals deliver much better results than just text alone. So, make sure your blogs are enhanced with the right visuals, which will help make them stand out from your competitors.
Here are some of my favorite resources for creating beautiful graphics and stock photos:
As you already know, storytelling is a significant part of developing a relationship with the reader. Telling stories is one of the most uncomplicated ways to express yourself online.
You can tell stories that relate to your own experience with a common problem in the sector. When writing any of your blogs, you should focus on trying to tell a story with a clear beginning, middle and end.
Remember not to make these stories too in-depth. Keeping them short and concise will ensure the reader remains engaged and reads the entire blog post.
5) Share Polarizing Views and Opinions
How can you stand out in a crowd? Share any polarizing views and opinions within your blog post content. Don’t be afraid to share your thoughts, even if they might repel people - those people aren’t your ideal audience!
Although you must be careful when voicing your opinions in business, that doesn’t mean you should shy away from them altogether.
Providing your own opinions on issues can help set your blog apart. It can also encourage your readers to keep coming back for more. As long as your opinions aren’t offensive, they can be an effective way to express yourself through blogging.
Following the tips above will make it easy to express yourself via blogging and write better blog posts. The featured blogging tips will also help ensure your readers remain engaged in your content. The more unique you make your brand voice, the better it will be for your brand and business growth.